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It is estimated that the first personal ad was placed around the end of the 17th century and its popularity really took off in the early 18th century.However this does not mean it was a socially acceptable way of looking for a spouse.I will now discuss a few different dating apps in a more detailed way to see what their aim is, who they’re aimed at and how they use specific values or interest to attract people from the same community.I start with Tinder, the most popular app in western countries, and then move on to three dating apps that are more at the margins, The Leage, Ayo Poligami and Truly Madly.Looking for that special someone or companionship became a lot easier at the end of the 20th century with the invention and widespread adoption of the newest technological development: the internet.As stated before dating websites are basically the modern variant of personal ads.

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This article discusses several dating apps using theories regarding globalization.Tinder and Badoo are easily accessible apps and can be used by anyone, no matter your gender, age or sexual preferences, but there is more to find in the world of dating apps than just Tinder and Badoo.There are dating apps that focus on smaller communities, trying to connect people on certain common values or interests, for instance marginalised groups like homosexuals, ethnic minorities, but also elite groups, millionaires or extremely successful businessmen and -women.That same research showed that Badoo and Tinder are the most popular dating apps worldwide, Badoo being number one in 21 countries and Tinder in 18.So because of technology something that used to be seen as something that was a bit ‘shady’ or a desperate last resort, became something socially accepted and common behaviour.

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